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课程介绍 Course Introduction

      基于我们数十年的国际商业经验，我们设计并成功地通过市场测试了一门互动式、基于研讨会的课程，包括五个主要模块，它们并非一般的“语言”课程而是超出了这个范畴 - 为客户提供了有效的定制化策略和解决方案来提升他们的邮件沟通技能 

培训安排：线上直播互动研讨会 + 课后训练（具体安排见下文）

培训形式：在线学习（手机端和电脑端通用），并通过微信群发布培训资料和即时答疑。所有直播课堂均有录播回放视频发送给学员。

报名方式：填写报名表 - 确认服务协议 - 付费报名成功 （可提供发票）

特别声明：接受个人、团体和企业预定；以早鸟价和新年价报名成功后，不接受退课退款

课程大纲 Course Outline

• 商务写作风格 - 要点

• 7Cs沟通技巧 - 良好电子邮件沟通的基本要素

• 组织您的电子邮件 - 三个一般组织原则

• 让人们阅读并根据你的信息采取行动 - 写邮件来说服他人并获得结果

• 电子邮件开头和结尾的写作技巧

• 回复邮件 – 有效且展现专业度的回复类型邮件

• 请求&要求类型的邮件 – 有效且专业的请求类型邮件

• 在没有回复后跟进邮件&对方没有最初回复，那么该如何以及何时跟进

• 回答说“不” - 如何给出礼貌有效的否定回答

• 四步骤让你的写作更有说服力

• 通过电子邮件进行谈判&讨论

• 发送邮件前的四个问题和策略 - 进一步提高邮件的有效性

  
  

• Business writing style - key points

• 7Cs of communication - essential factors for good email communication

• Organising your email - three general organisational  principles 

• Getting people to read and act on your messages - writing emails to persuade and get results

• Responding to emails – effective professional responses 

• Request emails - making effective professional requests 

• Follow-up emails after no response & how and when to follow up after no initial reply

• Replying to say "no"- how to give a polite and effective negative response

• Four-step formula for more persuasive writing

• Negotiation via email & discussions in writing

• Four questions and strategies before sending – further improving email effectiveness

     对于电子邮件写作来说最重要的是以读者为中心的清晰、简洁的沟通；目前许多国际商务人士并非英语母语人士，在国际商务的书面沟通中，这种重要性尤为突出。掌握撰写有效传递信息的邮件的能力，并理解实际词汇本身之外的含义和细微差别，那么相对于相关技能水平较低的竞争对手，你就具备了明显的竞争优势，并且在全球机遇中拥有更多机会。

Clear, concise business communication, witha focus on the reader, has never been more essential for email writing;especially when so many recipients use English as their second language. The ability to craft an effective message, and to understand meanings and nuances beyond the actual words themselves, can help towards establishing a strong competitive advantage over less skilled competitors and open up global opportunities.

讲师背景 Trainer Background

      我是一名来自南非的企业管理咨询和认证会计师。2017年来中国之前，我有自己的管理咨询公司（25年），专门研究正在经历业务转型的公司，并利用技术实现转型目标。这种类型的工作需要我与不同层次的人打交道，从董事会到车间员工，我在所有这些级别上都能自如地交谈，而且我能够很容易地改变我的方法，以最适合客户实际情况。因此，我能够很容易地帮助那些需要提高商务英语技能的人（我也做了一个额外的商务英语TEFAL课程）我被要求在这些项目中做大量的培训，帮助人们理解他们的新角色，获得新的技能，以确保每个相关的人都能取得成功。在我的管理咨询生涯中，我曾与以下机构工作过：富达国际、毕马威管理咨询、Certus Solutions、Wipro consulting、John Lewis Partnership（John Lewis and Waitrose）、COLT Telecom、PWC/Coopers和Lybrand管理咨询公司

I am a business consultant and a qualified accountant from the South Afica. Prior to coming to China on 2017 I had my own management consulting company (for 25 years) which specialised on companies undergoing business transformation and using technology to achieve this. This type of work required me to deal with people from all different levels from Board directors right down to the shopfloor staff and I am comfortable speaking at all these levels and I am able to easily change my approach to best suit the situation. I am therefore able to very easily help people who need to improve their Business English Skills ( I did an additional Business English TEFAL course also ) I was required to do a large amount of training in these projects to help people understand their new roles, obtain new skills to ensure a successful outcome for everyone concerned.

时间安排 Time Arrangement

我们的客户 - 跨国 & 涉外企业；海内外上市公司

客户评价 Customer Evalution

"It was definitely a great advantage to have HQ colleagues from different departments with us, it enriched the training to the intercultural ideas and practices exchange. I liked how well the agenda topics were crafted, very useful and practical."

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