Build creative content strategy for your startup brand
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“In your shoes 创业有得聊” is a series of events for startup founders organized by XNode accelerator. We invite experts from different backgrounds as well as startups with pain points in their entrepreneurial journey, to meet, talk and share tips with practical tools and methodologies.
In the July event, we will meet face to face and discuss with the industry expert on how to build creative content strategy for your startup brand. The conversation will cover:
Who needs creative content strategy
What values do creative content bring to your brand
How to build up your own strategy and make it work
Agenda:
6:30-7:00pm, Sign in
7:00-7:40pm, Fireside chat by the speakers
7:40-8:00pm, Q&A
8:00-8:30pm, Networking
Guest Speakers:
Chris Jessick
Holograph Creative Owner/Creative Director
Chris Jessick is a creative director, filmmaker and international marketing specialist currently living in Shanghai where he conducts business throughout China, and also across the global marketplace of art, design, fashion, new media and other related industries.
With an extensive background in higher arts education, primarily with experience in New York City for 15 years, and 5 years of experience across China developing intensive programs with visiting artists and designers, one of his main areas of expertise is building relationships with international institutions and identifying brand partners for professional development and other opportunities.
Through his own brand, Holograph, he works to bridge together companies and creators from all industries and disciplines to provide innovative creative solutions for brand marketing, events and other design campaigns.
In his positions as Chief Creative Officer, Creative Director and Event Host, these allow him to provide his expertise to organizations with regard to creative content strategy, both internationally and within the unique Chinese marketplace, and to host workshops and events to provide peer to peer education across all industries.
Emily Xu
Support startups to grow in China and lead corporate innovation projects at XNode
Emily is a Senior Acceleration Manager at XNode, where she leads the Launch China program in Shanghai. She has helped dozens of startups refine their business models and validate their business growth plans in China through workshops, local networks and events.
Emily has 5-years experience in the innovation ecosystem in China and has worked extensively with Enterprise Singapore, Italian Trade Agency, Australian Landing Pad, AmCham, FinChi, BusinessFrance, and Jetro.
Prior to joining XNode, Emily has been working as open innovation manager in InnoSpace, investment team member of an RMB fund and cross-border investment manager role at CIIC. She has been working in accelerator and cross-border investment sectors.
Organizer: XNode
Event Partners: Holograph Creative、海胆无限、StartupGrind Shanghai、WeHustleStartup、Leadership、海纳百创、静创·业安、创响中国
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我们致力于孵化创意并帮助创业者与企业家们加速发展,让他们与国内外的导师、专家、合作伙伴、投资机构、大企业与其他合作机构紧密连接。我们也在上海的战略腹地提供若干空间,凝聚来自海内外的创业者们在同一个社群中交流分享、合作共赢。 在帮助创业者成长、加速的过程中,我们也把习得的成果用于服务大企业,帮助他们在不断变化的浪潮中稳步向前。我们让大企业与优秀创业者紧密对接、把大企业的创新想法转变为现实、并且提升大企业内部的创业家精神。 同时,我们还在这个平台中深入嫁接学术科研与政府资源,并不断巩固强化与其他资源的整合,期待能够创造出一个真正独一无二的创新生态。