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Unlocking Global Potential: Bringing Innovative Business Models to Germany

Strategies, Success Stories, and Challenges of Introducing Foreign Innovations to the German Market

About the Event

Join us for an exclusive and insightful event focused on exploring the pathways to discovering and implementing innovative business models from China and South East Asia in the German market. This event is designed for entrepreneurs, investors, corporate decision-makers, and startup enthusiasts who are eager to understand the dynamics of cross-border business model innovation and market entry strategies.

Key Discussion Points

Finding Suitable Business Models:

Learn about the most effective strategies and tools to identify unique and suitable business models in China and Southeast Asia for the German market.

Understand the market trends and consumer behavior in these regions that could translate into successful opportunities in Germany.

Sources and Networks for Discovery:

Discover the key sources and networks that can help in unearthing innovative ideas and business models.

Get insights into how seasoned entrepreneurs and investors tap into local ecosystems, industry events, and online platforms to spot potential market winners.

Success Stories:

Hear real-world examples of successful business models that have been successfully introduced and adapted to the German market.

Learn from case studies highlighting the journey of these businesses, including the strategies and approaches that led to their success.

Overcoming Challenges:

Discuss the major challenges faced when bringing foreign business models into Germany, such as regulatory hurdles, cultural differences, and market competition.

Gain valuable insights into how these challenges were navigated and overcome through strategic planning, local partnerships, and adaptation.

In the fireside chat, we are honored to have Florian, who is a seasoned entrepreneur and business strategist with extensive experience in cross-border market entries. With a deep understanding of the Asian and European markets, they will share their personal journey, insights, and actionable advice on how to bring innovative business models to Germany successfully.

Networking Session

Network with entrepreneurs, investors, and key figures in the startup community. Get connected with innovators with an urge to grow to the German market. 

This will provide ample opportunity for attendees to connect, share ideas, and discuss potential collaborations.

Who Should Attend?

• Entrepreneurs looking to expand their horizons and explore international business opportunities.

• Investors who are interested in discovering high-potential business models from China and Southeast Asia.
  

• Corporate executives seeking innovative solutions and partnerships to enhance their market offerings.
  

• Startup founders and enthusiasts keen on understanding global business trends and strategies.

Agenda

15:00 - 15:30 Registration & Networking

15:30 - 15:45 Welcome by the Organizers

15:45 - 16:15 Fireside Chat with Florian

16:15 - 16:30 Q&A

16:30 - 17:30 Networking & Drinks

During the networking session, we will provide complimentary drinks.

​Tenants of the German Centre receive complimentary entry. To register, please select the 'Free Entrance' button.

Date & Time: July 31st, 15:00 - 17:30

Address: 

DRC Liangmaqiao Diplomatic Office Building, Unit 1101D, Tower 1,19 Dongfang East Road, Chaoyang District
100600 Beijing, PR China

The Speaker

Dr. Florian Marthaler

Co-Founder BooM Investment GmbH

Dr. Florian Marthaler, MBA, is a prolific entrepreneur and visionary leader dedicated to empowering entrepreneurs. With a robust background in mechanical engineering and business administration, he co-founded numerous successful ventures, including BooM Investment GmbH, NeoBIM GmbH, and Solvatek GmbH. His expertise spans AI-driven architectural design, scalable solar installation solutions, and innovative software development. Recognized for his ability to transform challenges into opportunities, Dr. Marthaler is a driving force in the entrepreneurial ecosystem, continuously pushing the boundaries of technology and business innovation.

The Host

Jelte Ansgar Wingender

CEO Founders Lair & China Country Partner Beijing for German Accelerator

Jelte is the CEO and Co-founder of Founders Lair, a technology platform that supports over 20,000 startups from more than 130 countries worldwide with access to global resources like acceleration programs, investment opportunities, corporate POCs, and startup competitions.

Jelte is also the China Country Partner in Beijing for German Accelerator, where he spearheaded operations to bring German scale-up startups to China. Before this, Jelte was the APAC and China Director of Startup Grind, the largest independent startup community organization in the world. He was also the first foreign employee at the Chinese state-owned enterprise Innoway, where he developed the corporate innovation arm.

About Founders Lair

Empowering Innovation with Founders Lair

Your Gateway to Global Startup Excellence. 

We helped over 20,000 startup founders from over 130 countries to get connected with valuable resources like investment, acceleration programs, or corporate POCs. 

Founders Lair is the world's largest digital sci-tech innovation ecosystem and a leading digital startup ecosystem enabler, connecting innovators across the globe. We serve hundreds of governments, accelerators, and entrepreneurship competitions around the world every year. Specializing in startup scouting, ecosystem exploration, and curated startup connections, we transform challenges into opportunities for growth and innovation.