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亚马逊上销售最畅销的便携式充电器背后的公司Anker，每年销售价值超过15亿美元的智能手机配件和其他消费电子产品。美国有线电视新闻网(CNN)、《华尔街日报》(Wall Street Journal)、彭博社(Bloomberg)、福布斯(Forbes)、the Verge等媒体都称赞苹果公司“在自己的配件游戏中打败了苹果和三星”。但了解这家全球领先充电品牌背后故事的人并不多。

加入我们的活动，来发现Anker的故事——从公司简单的使命：帮助消费中给一切充电，现在已经成为全球领先的消费者品牌,和世界上最流行的音频/视频提供者电子、家用电器、智能安全解决方案提供商,以及更多。

我们将邀请Anker的品牌战略和发展主管Silu，我们将讨论如下话题:

•过去10年，Anker Innovation的品牌发展如何?

•建立成功的跨境电商业务有哪些经验教训?

•如何打造一个具有全球影响力的品牌?

Anker. The company behind the best-selling portable chargers on Amazon and selling more than $1.5 billion worth of smartphone accessories and other consumer electronics products a year. Praised by CNN, the Wall Street Journal, Bloomberg, Forbes, The Verge and many others for being the company “beating Apple and Samsung at their own accessories game”. But not many people know the story behind this global leading charging brand.

Join us at Startup Grind as we uncover the Anker Story - from how the company began with the simple mission of helping consumers charge everything and has now become the global leader  in consumer charging, and one of the world’s popular providers of audio/video electronics, home appliances, smart security solutions, and more.

We will have with us Silu, Head of Brand Strategy and Development at Anker - and we will discuss topics like:

•   How has Anker Innovation’s brand evolved throughout the past 10 years?

•   What are the lessons learnt from building a successful cross-border e-commerce business?

•   How to build a brand that has global impact?

关于嘉宾 About Guest

Silu于今年早些时候加入Anker，拥有超过10年的4A &精品营销和品牌代理经验，如AKQA、奥美和Fred & Farid。曾服务过Nike、HP、天猫等重点客户。思路认为，品牌的力量不仅可以改善人们的生活，还可以改变人们的思想。

Silu joined Anker earlier this year, armed with over 10 years of experience in 4A & boutique marketing and branding agencies, such as AKQA, Ogilvy and Fred & Farid. He has served key clients including Nike, HP, Tmall, etc. Silu believes that the power of brand will not only improve people's lives, but also change people's minds for good.

活动信息 | Event Info

日期：2021.10.21 （星期四）

Date: Oct 21, 2021 (Thur)

时间：19:00 – 20:40

Time: 7:00PM - 8:40PM

形式：线下活动

Format: Offline event

地址：深圳市福田区深圳国际创新中心C座701

Address: 7th Floor, Block C, Shenzhen International Innovation Center, NO.1006 Shennan Road, Futian District, Shenzhen

语言：英文

Language: English

防疫措施：需要出示绿码

Covid Prevention Measure: Must carry a Green Code 

活动流程 | Agenda

7pm – 7:30pm ：签到 Check-in

7:30pm - 7:40 pm ： Startup Grind开场介绍 Opening Intro 

7:40pm – 8:15pm：对谈环节 Fireside chat with Silu Ma

8:15pm - 8:30 pm： 观众问答 Q&A 

特邀合作伙伴 | Special Partner

深圳中英科技创新中心专注于国际科技产业服务、孵化与投资，通过聚焦全球创新生态，深耕世界知名科技产业聚集地，搭建起技术、资本与市场之间的桥梁，为国内外高科技企业提供国际化服务，助力中欧科技合作共赢。创新中心先后获批科技部首批国家级“众创空间”、深圳市科创委“深圳十大海外创新中心”等荣誉资质，接洽英国、瑞典、芬兰、德国等地区科技创新项目千余项，投资并引进多个海外高科技项目落地深圳。

InteBridge is a “National Innovation Space” based in Shenzhen, China. This innovation center is qualified as one of the “Top 10 Overseas Innovation Centers in Shenzhen”. The innovation center closely collaborates with four top technology transfer clusters, which are Cambridge, Stockholm, Copenhagen, and Barcelona, etc. It aims to support the global startup ecosystem and serve as the bridging platform for the different startup ecosystem contributors, including startups, investors, large corporations, government organizations, media, educational organizations, and more.

The innovation center fosters high-tech companies with diverse resources, from incubation to industrialization, and focuses on early-stage startups in the fields of Robotics, Electronics, Artificial Intelligence, Photonics, New Energy, and Materials.  For example, InteBridge Acceleration helps startups connecting with research, markets, funding, and manufacturing worldwide. " We work towards creating world-leading high-tech companies in the future."

​

主办方 | Organizer 

特约合作 | Special Partnership

社区合作 | Partnerships

创业磨坊深圳团队

关于Startup Grind

Startup Grind是一个全球性的科技创业社区，致力于帮助企业家们相互学习、相互启发和资源交换。我们在超过600个城市，125个国家举办活动，每个月我们都会邀请到当地的企业创始人、创新者、教育者和投资人来参加我们的活动，和大家分享他们的个人故事以及他们在创建公司的道路上所得到的经验和教训。 

我们每月的炉边访谈、社交活动和年度会议都为大家提供了充足的机会，将那些优秀的初创公司和推动这些公司发展的人们联系在一起，开拓强大的支持网络，建成有意义的关系网和获得未来创业之路的灵感，访谈将通过社交媒体传播到世界各地创业者作为参考。想要了解更多信息，请访问 www.startupgrind.com  或者扫描以下二维码在微信上关注我们（微信号Startupgrind)

What is Startup Grind?

Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in more than 600 cities and 125 countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies. Our monthly fireside chat interviews, startup mixers and annual conferences provide ample opportunities to connect with amazing startups and the people behind them, tap into a strong support network, form meaningful connections and gain inspiration for the startup journey ahead. For more information visit StartupGrind.com or follow us on twitter @StartupGrind.

Filming on Premises

作为宣传需求，您在活动中的图片、音频或视频有可能被全部或部分无偿采用为Startup Grind的宣传材料，如果您对此有异议，请于工作人员联系，我们会及时移除您存在异议的部分（邮件：geng@startupgrind.com）

For promotional purposes, the photos, voices or videos that contain your presence may be used voluntarily as Startup Grind's marketing materials without compensation. If you don't agree with our uses, please contact our staff for removing materials in question. (Email: geng@startupgrind.com)

过往嘉宾

Part of our Past Speakers：

深圳地区：

In Shenzhen:

Laurent Le Pen，第一个在Kickstarter上筹集到1百万美元的深圳地区创业者

Laurent Le Pen, first Shenzhener who raised 1 million on his kickstarter project omate.com

Allison Baum, HK director of General Assembly

Cyril Ebersweiler, (全球最大智能硬件孵化器HAXLR8R Network，SOSventure创始人)

Cyril Ebersweiler (AXLR8R Network, SOSventures)

Martin Li，Uber的环球开启者. Dexter Lu, 快递打车CEO

Martin Li, Globale Launcher of Uber. Dexter Lu, CEO of Kuaididache (快的打车, Biggest car calling app company in China)

郭列，全球最火头像应用”脸萌“创始人。

Lie Guo, founder of FaceQ , the hottest cartoon headshot app.

李松博士，珍爱网CEO&Founder

CEO of Seeed Studio，柴火创客空间和深圳Maker Faire

Internationally:

国际：

Linkedin创始人，Greylock合伙人，Facebook投资人

Co-Founder of Linkedin, GreyLock Partners , investor of facebook.

投资过Airbnb，Facebook, Foursquare, Jawbone, Coinbase, Pinterest, and Zulily

Invested in  Airbnb, Facebook, Foursquare, Jawbone, Coinbase, Pinterest, and Zulily

全球第一孵化器Y Combinator合伙人

Jawbone创始人，Jawbone是可穿戴设备的开创公司，它的UP智能手环占据全球可穿戴全球可穿戴设备市场份额20%以上。

PRESS媒体报道

 TechCrunch:一个自给自足的创业者的搏击俱乐部

“One might think of it as an entrepreneurial Elk’s Club or a national, self-sustaining of local affiliate networks … a la Fight Club.”

华尔街日报：以目标为在创业者，投资人，资本家，天使投资人，孵化器和其他人们之间建立联系的组织

“Aimed at creating relationships among entrepreneurs and venture capitalists, angel investors, incubators or just people looking for good ideas.”

- 进入官网查看更多See more at: http://startupgrind.com/shenzhen