Michael Mackenzie评论区/爱的宣言/恨的运动 开幕：2024年1月6日周六下午17:00展期：2024年1月6日至2月3日周二至周六 13:30 - 18:00 Michael MackenzieCOMMENTS: Declaration of Love / Campaign of Hate Opening: 1 / 6 Saturday at 17:00 Duration: 1 / 6 – 2 / 3Tuesday to Saturday 13:30 - 18:00 中国欧洲艺术中心 Chinese European Art Center www.ceac99.org 评论区：爱的宣言/恨的运动审视了社交媒体平台在线评论区中大量的正面和负面言论。该项目探讨了社交媒体，尤其是注意力经济，及其情绪化的二元性质。参与注意力经济就是通过爱或恨来获得匿名大众的关注。 我们所居住的社交媒体空间本质上是新自由主义的，因为一切被吸收到社交媒体平台上的东西都可以转化为资本。我通过这些艺术作品的创作过程来探索这一点。我首先以一元人民币的价格从别人那里购买在线评论，积累这些评论。然后，我将这些在线评论加以利用，并以文字绘画的形式将其重新语境化，再将其作为艺术品以更高的价格出售。也许有人会说，我是把垃圾文化重新语境化为高雅文化。 该项目的目的是让观众通过批判性的视角参与到他们每天消费的无处不在的在线内容中，并认识到由于注意力经济的本质和社交媒体的结构，日常生活是如何被商品化的。通过将数字文本重新语境化为物质形式，使文本通过标记制作获得人性化的表达。 这次展览是我一直关注的创意作品的一部分，旨在探索虚拟世界（互联网）的物理表现形式。这些绘画使用传统的基本模拟艺术材料，如纸、铅笔、钢笔和蜡笔，将社交媒体上的评论具体化，以表现虚拟的人类体验。这件作品是一个更大的持续性艺术项目的开端，在这个项目中，我将继续购买来自其他国家、使用不同语言的人的在线评论，这些评论将共同构成一件探索全球虚拟人类体验的国际文本作品。 COMMENTS: Declaration of Love / Campaign of Hate examines the positive and negative discourse that is abundant in online comment sections on social media platforms. This projectexplores social media, particularly the attention economy, and its emotive binary nature. To participate in the attention economy is to get attentionfrom the anonymous masses by love or hate. The social media spaces we inhabitare neo-liberal by nature as everything absorbed into social media platforms can be turned into capital. I explore this through the creative process of the making of these art works. I first accumulate the online comments through purchasing them off people for one yuan. I then appropriate theonline comments and recontextualize them in the form of text drawings, which are then sold for a much higher price as art objects. Some may say that I take trash culture and recontextualize it into high culture. The purpose of this project is allowing the audience to engage with the ubiquitous online content they consume everyday through a critical lens and acknowledge how daily life has become commodified due to the nature of the attention economy and the structures of social media. By re-contextualizing the digital text into material form, this allows the text to acquire a human expression through mark-making. This exhibition is part of my ongoing interest in creative works that explore the physical manifestation of the virtual world (the Internet). These drawings materialise social media comments using traditional basic analogue art materials like paper, pencil, pen, crayons, in order to represent the virtual human experience. This work is the beginning of a larger ongoing art project in which I will continue to buy online comments off people from other countries, with different languages, that will collectively form an international textual work that explores the global virtual human experience.
艺术家
ARTIST
Michael Mackenzie是一位多学科艺术家和学者，从事视觉艺术、电影、剧本和小说创作。他游历广泛，在世界许多地方生活过。他的绘画、素描和视频艺术作品曾在澳大利亚、中国和日本各地展出。Michael目前在厦门大学创意与创新学院任教。他刚刚完成了一部新小说。 Michael Mackenzie is a multi-disciplinary artist and academic, who creates visual art, makes films and writes screenplays and novels. He has travelled extensively and lived in many parts of the world. His paintings, drawings, and video art have been exhibited throughout Australia, China and Japan. Michael currently works for the Institute of Creativity and Innovation within Xiamen University. He has just completed a new novel.
中国欧洲艺术中心
