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During this workshop we will first explore the Financial Story of Startups, and then learn how we can turn our own Startup Story into a Financial Story as well.

Ultimately, any Financial Story is a story about Growth, Profitability and Risk, with a particular focus for Startups on the latter.

So, how to convince investors that your Startup is worth their Money? And how to value your startup?

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 The top management team of the company;

different level and seniority of finance staff.

1. Introduction: Value throughout a Company’s Lifecycle

2. The Financial Story of Startups

3. Your Startup Story converted to Finance

4. Case study: Off to the Sharks. A review of an actual Startup Pitch (TV Show: "Shark Tank")

Kate Wang

Fintegrity Academy

Berry Schrijen

MFin MSc CMA FMVA | Group CFO | INSEAD

Berry Schrijen is an experienced finance professional (CFO of Alliance Nutrition Group) with a history in startups. He once participated in - and raise funds through - TV Show ‘Shark Tank’, and nowadays coaches startups in Financial Modeling and Storytelling.

Berry has an Executive Master in Finance from INSEAD, a dual-track MSc in Finance and Accounting from Maastricht University (NL), and several professional qualifications in finance, incl. CMA and FMVA.

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Fintegrity takes CFO as the core and helps clients optimize their  financial and operating conditions by providing SMEs with integrated  accounting, CFO financial management, financing and taxation services  and advisory. Fintegrity was found to address the lack of financial  management of SMEs, as well as the high financial and tax costs and  development risks caused by uneven accounting quality in the  nowadays  market. Fintegrity team has top professional capabilities and rich  experience in their respective service areas, and will strive to defend  the customer's corporate mission and value, and is committed to  providing customers with high cost-effective and flexible supporting  professional services, and achieving financial sustainable development.