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3:00 – 3:15    Social & Networking

3:15 – 3:55    Session 1 - Book Sharing: You and Your Profile

3:55 – 4:05    Break

4:05 – 4:45    Session 2 - Book Sharing: Brandwashed

Book Sharing:You and Your Profile

More and more, we present ourselves and encounter others through profiles. A profile shows us not as we are seen directly but how we are perceived by a broader public. As we observe how others observe us, we calibrate our self-presentation accordingly. Profile-based identity is evident everywhere from pop culture to politics, marketing to morality. But all too often critics simply denounce this alleged superficiality in defense of some supposedly pure ideal of authentic or sincere expression.

Presenter: Daniel HE

Book Sharing: Brandwashed

This book tells how marketers and advertisers obscure the truth, manipulate our minds, and persuade us to buy. It includes the introduction for consumer behavior with psychology behind while discovers what psychological aspects determine our brand choice and how we do the marketing communication based by leveraging neuromarketing. This sharing session will focus on the neuromarketing rules. 

Presenter: Grace XU