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斯坦福大学 

拉里·利弗（Larry Leifer）

设计思维帮助我们反思思维的边界，学习和选择合适的设计工具；并在企业中搭建鼓舞人心的增长框架，激发更激进的创新。

Design Thinking helps to put well-known and new tools in the right context of the application; to reflect on the entire scope of thinking; and to set an inspiring framework in order to enshrine growth even more strongly in our companies and generate radical innovations.

IDEO 

蒂姆·布朗（Tim Brown）

设计思维是以人为本的利用设计师的敏感性以及设计方法在满足技术可实现性和商业可行性的前提下来满足人的需求的设计精神与方法。

Design thinking is people-oriented. The design spirit and method that use the sensitivity of the designer and the design method to meet needs of people on the premise of meeting technical feasibility and commercial feasibility.

兴远咨询 

郑雷（Sopio Zheng） 

设计思维以理解、观察、定义视角（POV）、构思、原型、测试六步为一个循环周期，在前期进行问题陈述，后期生成解决方案，并通过不断迭代完成最终产品。整个过程都聚焦在顾客身上，因此设计思维也被称为以顾客为中心的创新方法论。

The micro circle of Design Thinking consists of understand, observe, point of view, ideate, prototype and test, which could be divided into two spaces, i.e., the problem space and then the solution space. Through continuous iteration we complete the final product or service. The whole Design Thinking journey focuses on our customers, thus Design Thinking is also called customer-centered innovation methodology.