The event has been closed.

July Booksharing Recap

Crossing The Chasm

When it comes to the market, there are different types of customers we need to deal with as a commodity provider. Especially when a new product comes out, your marketing strategy is crucial and it defines how you will win the market share. In this book sharing, Barbara shared with us how we can close “the chasm” between the visionaries (innovators and early adopters) and the pragmatists (early majority, late majority and laggards) in the early market and the mainstream market respectively.

In the beginning, you would want to find your niche market, and know who would be your exact target customer as clear as possible. At the same time, you would also want to be the dominant of this niche market for an enough period of time. After you had become a market leader in your niche market, it makes it easier for you to expand to its peripheral areas. And that's how you can expand your market share bit by bit without struggling on "the chasm".

The Joys of Compounding

Did you know that value investing concept can be applied to many aspects of our daily life? The power of exponential function is not only true to capital investment, the phenomenon can also be manifested when we want to keep ourselves fit, or to become more intelligent. It sounds very simple that if we keep on doing the smallest right thing and continue the habit to a great span of our life time, we will gain a substantial positive result. However, it is very easily for people to have a tendency to“quit”. The reason why people cannot “stay still” and be consistent comes from 2 aspects of our human brains:‘Instant Gratification’(Greed) and Fear of Loss. In this book sharing, Berry explained to us how our human brains worked, and in order to be successful and achieve a significant result, we need to keep an objective mind on top of it. This is the key to investing success in every way of our life.

September Booksharing

Coaching Across Cultures

Intro:

Coaching Across Cultures is an outstanding book that explains how to develop the new breed of leadership necessary to achieve sustainable high performance in today's global and multicultural environment. This visionary piece of work is both profound and practical. It will show you how to leverage human potential and its rich cultural diversity, to the benefit of employees, customers, shareholders and society at large.

Riding the Waves of Culture

Intro: 

Riding the Waves of Culture dispelled the idea that there is only one way to manage, and was the first book to show professional managers how to build the cross-cultural skills, sensitivity, and awareness required in today's global business environment.