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In the first topic of our entrepreneur series, we were talking about how to open a company. Of course, that is only a formality, after this being done, how can you actually start your business activities?
Today the Chinese consumer is much more sophisticated and harder to understand than 10 or 20 years ago. The competition is larger and tougher than ever since. But nevertheless, the Chinese Market is one of the largest in the world with still a large growth! So be well prepared for your journey into the Chinese Market.
This talk is suitable for business owner, start-up founder and General Manager who want to grow their business activities in China.
Agenda:
1. Overview of last 20 years of China and EU Market
2. How to prepare for the Chinese Market/consumer?
a. Is the product suitable?
b. Localization to the market
c. Marketing your product and brand
3. Networking
Speaker:
Desmond Zhang build up multiple companies successfully. As a Financial Advisors he was seeing thousands of Business Plans and selected fitting ones to investors. He is not only and expert of business strategy but also an expert on developing import business relations among others are various governments.
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