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Session 1: Digital Retail and Business   Growth主题1: 数字化零售与业务增长

Session 2: Smart Marketing and Brand   Innovation主题2：智慧营销与品牌创新

Session 3: Social Era and The New Pattern   of E-commerce 主题3：社交时代与电商新格局

Session 4 ：Technology and Future Retail主题4： 技术与未来零售

Ø Panel Discussion: From   Traffic Growth to Full Eco-growth, how Brand  Marketing Realize Digital   Transformation

Ø圆桌讨论：从流量增长转变为全生态增长，品牌营销如何实现数字化转型

Ø C2M Helps Brands Innovate   in Marketing

Ø C2M助力品牌营销创新

Ø B2B Omnichannel   Digital Marketing Transformation

Ø B2B全渠道数字化营销转型实战

Ø How B2B /B2C Brands do Live   Streaming for Traffic Referral, Marketing, and Customer Acquisition

Ø 引流、营销、获客，B2B/B2C直播如何破浪前行？

Ø Debate: Which is more   Important to today's Digital Marketers, Branding or Results?

Ø 辩论赛：品牌和效果，哪一个对当今的数字化市场人更重要？

Ø Building Digital   Management of the L2C Customer Journey

Ø 构建L2C客户旅程数字化管理，  

Ø How to do Private   Domain Traffic Operations for Brand Owner

Ø 品牌如何做私域流量运营

Ø New Consumption   Reconstructs New Market and New Brand Leads New Ecological Trend

Ø新消费重构新市场，新品牌引领生态新趋势

Ø Blockchain Technology and   its Value to the Transparency and Traceability of the Luxury Supply Chain

Ø区块链技术及其对奢侈品供应链透明度和可追溯性的价值

Ø Omni-channel Digital   Empowerment, to Build Digital Consumption System

Ø全渠道数字授权，构建数字消费系统

Ø How to Tap the Incremental   Resources and Make Good Use of Idle and Existing Resources under the New   Consumption Pattern

Ø如何在新的消费模式下挖掘增量资源，善用闲置和现有资源

Ø  How to Burst Out   the New Marketing Vitality of the Old Foreign Enterprises

Ø 老牌外资企业如何迸发新的营销生命力

Ø  Li Ning ":   Way to Success of Digital Transformation- Brand Marketing New Gameplay

Ø 李宁”: 数字化转型的成功之路_品牌整合营销新玩法, 品牌价值、品牌体验、品牌增长

Ø  Data and   Technology Empowerment, How to Accurately Match the Supply Chain System to   Promote the Growth of Omnichannel Sales

Ø 数据及技术赋能，如何精准匹配供应链体系,促进全渠道销售增长

Ø  Digital   Intelligence Enabled Brand Growth - Omni-Channel, Digital Marketing Practice   Sharing

Ø 数智化赋能品牌成长-全渠道数字化营销实践分享

Ø  How to Engage New   Customers and Accelerate Brand Innovation with Digital and Smart Solutions？

Ø 如何利用数字化与智能化方案，获取新客户并推动品牌创新

Ø  Luxury Enterprises   and Data Innovation

Ø 奢侈品企业与数据创新

Ø  In the New   Consumption Era, How Can Brands Dig into the Subdivision Scene and Break the   Brand New Growth

Ø 新消费时代，品牌如何深挖细分场景，破局品牌新增长

Ø Brand cross-border   Marketing, Promote Innovative Growth of the Brand Circle

Ø 品牌跨界营销，助力品牌圈层拉新

Ø Content + Social, the   Traffic Growth Strategy for New Consumer Brands

Ø 内容+社交，新消费品牌的流量增长策略

Ø Long - Term ROI and   Short - Term ROI Echo Each Other to Evaluate the New Standard for Operating   Users

Ø 长效ROI和   短效ROI相呼，评定运营用户新标准

Ø ...

Ø ...

Jun Fang, Vice president   of Unilever DDM team, Unilever,方军, DDM 团队副总裁，联合利华

Eric Zhu ,Digital Solution   Architect Asia, LVMH，Eric Zhu, LVMH亚太区数字化架构工程师，路易威登

Hermes Kang,DSM Greater   China Channel and Strategy Director, DSM，康震，帝斯曼大中华区渠道及战略总监，荷兰皇家帝斯曼公司

Zak Manion, Martech   Director APAC ,Anheuser-Busch InBev , Zak Manion,  亚太区营销技术总监，百威英博

Xue Tan, Director of Key   Account Development, Boehringer Ingelheim ，谭雪，大客户发展总监，勃林格殷格翰

Luke Kang，President, Asia   Pacific ,The Walt Disney Company ,Luke Kang,迪士尼亚太区总裁，华特迪士尼

Stephanie Zhu , Head Of   Digital Marketing at the LEGO Group，Stephanie Zhu，集团数字营销总监 乐高

Thomas Delabriere, Global   Chief Marketing Officer, Mars 戴乐博,全球首席营销官,玛氏食品

Rory Feng，GM of New Retail   Division，Perfect Diary Cosmetics 冯琪尧，新零售事业部总经理，完美日记

Ramesh RAMASWAMY, Senior   Director, Business Development, Bosch China Ramesh RAMASWAMY，高级商务总监，博世

Ibrahim Khan, Senior   Marketing Director ,The Coca-Cola Company，Ibrahim Khan,高级市场总监，可口可乐

Cyril Drouin, Chief   E-Commerce Officer Greater China – Publicis Groupe, co-CEO Performics，段思锐, 大中华区首席电子商务官, Performics 联合首席执行官, 阳狮

Xiaolei Dai，Creative and   Content Marketing Director，Alibaba 戴晓磊，创意及内容营销总监，阿里巴巴

Lucy Feng, Marketing   Director, Automotive Lighting Asia Pacific, Osram，冯卓,欧司朗亚太汽车照明市场总监，欧司朗

Yang Guang, Integrated   Marketing Director, Li Ning 杨光， 整合营销总监， 李宁 

Q Chen, GM of Brand   Advertising Division, Internet Business Dept., Xiaomi Group陈高铭,  小米   互联网业务部商业营销品牌总经理

Jacqueline Chen    Chief Merchandising Officer, SVP, Walmart ，Jacqueline Chen 首席销售官&高级副总裁，沃尔玛

Michelle Tseng ，Head of IKEA Food   in China，IKEA，，曾怡华，宜家餐饮事业部负责人，宜家

Ban LI Chan, Founder and   CEO,CMO训练营 ，班丽婵,创始人&CEO, CMO训练营

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