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一、论坛背景

随着数字化时代的来临，人们对美好生活的向往是无穷的，消费者对于汽车数字化体验的要求越来越高，而技术的革新正在帮助人类对于汽车的愿景一一实现。在未来，汽车不仅仅是一辆交通工具，更是一款融合未来科技、大数据互联网的移动终端平台。怎样的数字化解决方案可以满足Z世代用户的期望？如何设计产品来满足日益增长的多样化的用户需求？数字座舱与用户体验有着密不可分的关系，以用户为中心的智能座舱将成为主机厂差异化竞争的核心领域。

2021年，我司将推出《数字座舱与用户体验论坛》。从数字化座舱、人机交互设计、场景化座舱及UX体验创新入手，诚邀主机厂及相关企业数字化座舱设计专家及相关学者共同探讨数字化座舱的发展趋势及用户体验创新融合，全面及立体的打造未来出行产业风向标。

With the advent of the digital era, people's yearning for a better life is endless. Consumers have higher requirements for the digital experience of the car, and technological innovation is helping people realize their vision of the car one by one. In the future, automobile is not only a vehicle, but also a mobile terminal platform integrating future mobility and big data. What digital solutions can meet the expectations of generation Z users? How to design products to meet the growing and diverse needs of users? Digital cockpit is closely related to user experience, and the user centered intelligent cockpit will become the core field of differentiation competition of main engine manufacturers.

In 2021, our company will launch "digital cockpit and UX forum". Starting from the digital cockpit, human-computer interaction design, scene cockpit and UX innovation, we sincerely invite the digital cockpit design experts and relevant scholars from the main engine plant and related enterprises to discuss the development trend of digital cockpit and the integration of user experience innovation, so as to create a comprehensive and three-dimensional future travel industry vane.

二、论坛亮点

软件定义汽车时代，数字化座舱的进化之路

The Evolution Road of Intelligent & Digital Cockpit in SDV Era

以用户为中心的HMI设计

UX Oriented HMI Design

基于场景化的汽车座舱

Senario-based Automotive Cockpit

如何提升用户体验以及满足日益增长的个性化需求?

How to Improve UX and Meet the Increasingly Customized Demands？

针对自动驾驶用途的智能座舱安全设计

Safety Design of Intelligent Cabin for Autonomous Vehicles

 20+ 行业重量级嘉宾发言

20+ 座舱行业热点话题分享

200+ 数字座舱行业专业人士聚首

20+ Distinguished Speakers to Share Their Insights

20+ Case Studies from Top Brands

200+ Digital Cockpit Professionals to Network

三、谁应参与Who should Attend：

1、主机厂OEMs；

2、1级供应商Tier 1；

3、软件Software；

4、高级驾驶辅助系统ADAS；

5、芯片&传感器Chip & Sensor；

6、中控显示屏&数字仪表盘Central Control Display & Digital Instrument Panel；

7、抬头显示HUD；

8、车联网IOV；

9、HMI设计HMI Design；

10、操作系统Operating System；

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